You might think that in the digital world it would be easier to keep track of and archive past work. In the process they painstakingly digitally recreated emblems, mascots, and pictograms for past games, many of which had previously been recreated inaccurately and were being used incorrectly. Ben Hulse and Greg Durrell of design firm Hulse & Durrell travelled the world researching Olympic branding for past games - pouring over old artifacts and when available, graphics standards manuals - in an attempt to create as historically accurate and authentic a representation as possible of past games for the Olympic Heritage Collection.
Little of a designer’s work is sacred. Highlighting this fact, take something as culturally significant as the Olympic games. On the print side, design work is quickly discarded, forgotten and lost to decay. The trade-off however is that the shelf life for our work is often exceedingly small. One of the rewards of our field is that our work has the potential to reach a mass audience.
Because of this, creating some sort of documentation/historical archive for this icon set interested us. We’re also hyperaware of the fleeting nature of our work.
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